Tech Tools to Grow Your Small Business

8 Most Important Tech Tools to Grow Your Small Business

Small business entrepreneurs can’t usually afford to hire full-time professionals to oversee and manage every area of their operations. However, you can still invest in tech tools such as apps and software to increase efficiency. Investing in tech productivity tools will save you time and would be worth the expense of purchasing them. In this article, I briefly share the 8 most important tech tools to grow your small business.

1. Website Building Platforms

There’s no getting around the fact that the world is becoming increasingly online, so your company needs to be, too. That means having a great website. It may also mean adding eCommerce options to your company services. WordPress, Wix, Shopify, and Squarespace are great platforms for building your website without the help of a tech professional. However, if you need little help using these tech tools to create and manage your site, then consider hiring a web developer to help you incorporate e-commerce elements and improve your ROI.

2. Accounting Software

Business accounting may seem to be easy to do. In fact, maybe you are great at accounting. But the fact remains that accounting will take up far too much of your time if you try to manage it on your own, manually. That leaves less time for running your business. The process also increases the likelihood of error if you are stressed and rushed. Many accounting software are easy to implement and will be the amazing time-saver for your company.

3. Sales Tools

Many businesses rely on important sales information to create territory maps, including tracking prospective clients. Take advantage of sales tech tools that will help you find new leads, find clients on territory maps, and process electronic payments. You simply need to find the program that offers the right combination of tools for your business to succeed.

4. Communication Tools

Communicating clearly and promptly is non-negotiable for business success. This includes internal communication among team members and external communication with customers, clients, and suppliers. While tools such as Skype, Slack and Wrike will allow you to communicate easily with your team and customers, templates from Miro will allow you to create a monthly planner that can be accessed by your entire team. These planners also let you leave notes and comments, which can help alert everyone to changes in schedules or planned meetings/events.

5. Customer Relationship Management (CRM) Software

CRM software allows you to keep track of your customers and access relevant info in a single database. It also gives you the tech tools to measure and analyze interactions, growth, and retention. These will save you lots of time when you need to access information or communicate, and will also enable you to plan future marketing strategies more effectively. Freshworks and Hubspot are two popular CRM systems to consider for your business.

6. Social Media Scheduling Tools

It’s a simple truth that your business needs to be active on social media to get more customers, but creating and posting across these platforms can take up a lot of time. Luckily, there are scheduling tools for your social media accounts. You can create the content whenever you have time and then tell the software when you want it posted and onto which platforms. And if you’re looking to save money, there are plenty of great options that are available for free or at a very minimal monthly cost. 

7. Cloud Storage

Access to cloud storage is a game-changer for small business owners who may worry about keeping their data secure and available. Problems with hardware or damage to devices are always a nuisance, but they are less of an issue when you know your important information is safe in the cloud. Additionally, cloud storage allows easier access to company information by team members who may be working remotely. Utilize Google Drive for cloud storage, or try systems like iDrive or pCloud.

8. Cybersecurity Systems

Cyber threats like spyware and viruses are bad enough but now, ransomware attacks are on the rise, too, and these can completely shut down any business, large or small. Business owners need to be aware and protected. Having your data backed up in the cloud can help make your company more secure. You probably need to invest in additional security applications to protect yourself, your business, and your customers. Check out different systems such as Carbonite, AppTrana, or RapidSpike. Compare prices and read reviews to know the best choice to protect your company.

While it’s impressive how much a small business owner needs to maintain and keep organized, trying to multitask nonstop can take its toll on your mental wellness and business output. Utilizing tech tools can offer you greater output, efficiency, and a good grip on your business and life.

Credit: Featured image by LinkedIn Sales Solutions 

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Article written by Sam Marcum

Sam Marcum created which aims to help organizations thoroughly-articulate their benefits with brief, engaging multimedia material and genuine thorough reviews of health insurance companies. The site combines deep expertise in video presentations to create solutions for employers, consultants, financial institutions, and CDHC partners.

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