Is TikTok a Good Platform for Your Business?
The social media platform TikTok has been making big waves lately. Millions of people are trooping into the social media platform monthly. According to a report by Datareportal, TikTok has 689million monthly active users. The app has crossed 2Billion downloads, growing faster than any other app in the market, according to SensorTower. In 2020 alone, TikTok had about 700 million downloads.
It is forecasted, that TikTok would have 1.2Billion monthly active users in 2021. Phenomenal progress for an app that became available to the international community on August 2, 2018.
Is TikTok a good platform for your business?
TikTok is the leading social media platform for short-form mobile videos. It inspires creativity and brings joy, and you can find your community, no matter your interest.
TikTok uses an algorithm that makes its video content spread faster, and you can share video content on TikTok across other platforms like Facebook, Twitter, Whatsapp, or even embed on your website.
TikTok can help make something go viral very quickly. It does not matter what your business is making or selling your brand has a greater chance to be discovered easily through TikTok. Many big brands and celebrities like Jenifer Lopez, Will Smith, Justin Bieber, NBA, NFL, Guess, Elf Cosmetics, etcetera, are turning to TikTok to connect with their fans and customers.
TikTok has multiple brand solutions that can help grow your business. The most popular is the Branded Hashtag Challenge which TikTok said will help you tap into user passion for creation and expression. “It delivers strong brand awareness with a level of engagement that goes far beyond a simple click”, said TikTok business.
TikTok can help introduce your business or product to a massive audience. The platform has a continuously growing large audience that has Gen Z in the majority – who are getting creative and having fun with the app.
Understanding TikTok Platform
TikTok platform is about sharing short video contents that inspires creativity and fun. It is about entertainment. It is a community that is driven by unique individual creative expressions and fun sharing. Before you begin to get involved and create content to promote your business, you need to first understand the platform.
Create a user account. One great thing about TikTok app is that even without following anyone you can still have a fantastic experience using it. The mobile app has two tabs or pages above the screen: Following and For You.
‘For You‘ page brings in different contents from TikTokers. This enables you to have a great user experience and helps you learn and enjoy TikTok. When you now have creators you follow, you can find them in the ‘Following‘ page. Discover page –on the bottom of the screen, reveals the trending contents and the most astounding hashtag challenges.
Switching to Pro account will give you advance features and insights that can help you monitor your progress on the platform. To do that, tap the menu button at the top right corner of the screen and select Manage account. Tap on Switch to Pro Account and select the account type that fits your purpose.
Three Ways You Can Use TikTok to Promote Your Business
1. Create Your Own Content
The easy way to promote your business on TikTok is by creating your own fun content. TikTok makes it easy for creators or TikTokers to create simple and amazing video contents. The app has various unique effects and tools you need to create lovely contents.
Create contents that will suit your business style. Focus on creating simple videos that will promote your product or business. Do not worry about going viral at the beginning. Reveal your brand’s true personality by being authentic. You will easily build trust as users will feel connected to you when your contents are original. Create your videos by recording with your phone. It is authentic to who you are.
TikTok is not a place to get officially very serious. It is about being casual and playful. Contents that incorporate pets and children into them receive much more attention and are appreciated.
TikTok exists for community engagement and hashtags. Find existing contents that you like and add your own spin on it. Take part in Hashtag Challenges or trending dances and songs. If there is a trend in your niche that you find suitable, jump in and show your creativity; finding a way to promote your business if possible. Your unique brand story and personality will differentiate you from others.
Put your own spin on what you find is already successful on the app. Experiment with trends on the app. Be playful and have fun. Consistency is the life of the game. Start with about 3 posts per week and increase as you get more comfortable.
2. Partner with TikTok Influencers
TikTok has tons of influencers dominating the app. Some TikTok creators have as many as 5million followers. Just like in other platforms, look for an influencer whose audience will appeal to your business. You do not have to seek only influencers with a very high following. You can begin with influencers with 5,000 to 50,000 following.
Strategize on the best approach you can follow to work with the influencer and achieve a good result. Contact the influencer through the message button and discuss business with them. You have to follow the influencer on the app for you to send a message to them.
3. Advertise on TikTok
TikTok allows you to use precise targeting to reach the exact audience that will appeal to your offer via their advertising options.
TikTok advertising options include:
- Top View
- Brand Takeover
- Native Content ads
- Sponsored Hashtag Challenge
- Branded Lenses
If you have not opted into the fun, inspiring and creative community of TikTokers, I encourage you to do so at once. The platform provides you with opportunities to learn, aspire and connect with a larger audience.
You may be interested to read: Marketing – 4 Most Innovative Channels to Get Your Business to the Right Audience