Marketing channels

Marketing – 4 Most Innovative Channels to Get Your Business to the Right Audience

Getting your products and services out to the public is one of the most important aspects of a business circle. After labouring hard to identify a need and developing a suitable service or product, the next thing is to get the product or service to the right audience. Getting to the right audience who require the service or product and are willing to consume it, first of all, fulfills that need and secondly would earn the business a compensation (sales).

As the years go by, technologies evolve, and new standards are set through new inventions. Many old marketing methods are no longer as effective as they used to be. It now becomes crucial for every business entity to research and adopt practices that have proved to best help businesses achieve their marketing goals.

Every business is unique, mostly in service and management. It rests on who runs it to determine the best approach to take in order to expand and or achieve set-out business goals. Remaining focus on sales by targeting the right audience and reach, keep the business live-blood (sales) flowing. The key thing is that, as a business, you are trying to meet the specific needs of individuals who equally need to know of your solution to their needs and access them.

Technological innovations play a big role in how information is disseminated. Lately, the use of machine learning applications has further assured that using the right information distribution channels can get you to the appropriate audience with almost less effort and cost.

Here are four (4) most innovative channels to help you get your business to the right audience:


In today’s world, a business website is the official online platform a business is known. It is where a company digitally resides on the web. Since digital web now runs the world, a website is the most recognized and accepted platform to access a company resource. About 98% of audience trust and rely on the official business website for information concerning the business, which includes its products, services and terms of service.

A good business website integrates instruments on its website to market its products and services and close sales. These website instruments include a clear product or service description page, an about the business page, a Shop page comprising of cart and payment, and a blog. A business blog is a relevant website tool that a business uses to attract traffic to its products and services by utilizing search engine optimization (SEO).

The audience that gets to your product or service through search results or SEO marketing is the true audience. They are led to your business because they needed your product or a product similar to yours. If you can retain their attention for a little while on your website or via blog, you are likely to get them to buy your products.

SEOQUICK talks specifically about SEO. His resources may be of great benefit to you.


Photo by Merakist

According to a report on the Hootsuite blog, about 3.5 billion people worldwide use social media monthly. About 366 million new people started using social media every day, another report says. Facebook, YouTube, Instagram, Twitter, LinkedIn and Snapchat have a combined 6.28 billion monthly active users.

Social media platforms offer great opportunities to reach the right audience quicker for many businesses. If strategically used, social media can help build strong brand loyalty through post engagements and social media interactions. It provides cost-effective marketing.

There are many social media platforms, and each of them appeals to different kinds of audience. So, it is only necessary that you find the social media platform that could best appeal to your target audience.

A report stated that the monthly active users on Facebook are over 2.4 billion. YouTube follows with over 2 billion monthly active users. Instagram is next with 1.3 billion monthly active users. Twitter has about 330 million monthly active users. LinkedIn and Snapchat have 303 million and 212 million monthly active users respectively, the report says.

One new emerging social media platform to look out for is TikTok. TikTok became available worldwide on August 2, 2018. It has the potential of being accepted and dominating across different age demographic audiences.

The key to winning in social media marketing is to find the social media platforms -not necessarily all- that has the most propensity to drive audience engagement for your particular business and help you close sales.


Promotions and Ad campaigns are strong marketing strategies to push a business’ product and service to the public. Advertisement is the use of established public platforms to promote a business or product or service. Paid advertisement is the quickest channel to get your product or service to the public.

Advertisement is performed via platforms that have existing huge audiences and wide reach. These platforms with huge audience collect payments from businesses to promote it to their large audiences.

Sponsorship is about partnering to accomplish a goal which could have a deep and profound relationship with people. If well-strategized, a sponsorship program can pay back dividends on both sides now and in the future.

The following are effective advertisement channels:

– Sponsorships. E.g. Sports, Events, competitions, etc

– TV and Radio advertisement

– Search engine advertisement – SEM and Search Engine Result Pages (SERPs)

– Social media advertisement. E.g. post promotions, product or service ads, YouTube video ads, etc

– Email Marketing or Direct marketing.

– Bill Boards

– SMS ads


Getting involved in a welfare program that can positively improve the lives of other people or communities around you can go to a great length to promote your business brand and win you, admirers and loyal customers.

“Corporate social responsibility (CSR) is a self-regulating business model that helps a company be socially accountable—to itself, its stakeholders, and the public.”


Corporate Social Responsibility (CSR) programs are genuine endeavour to remove pain and make life better for others. It begins with instituting ”a self-regulating model that helps a company be socially accountable – to itself, its stakeholders, and the public” according to Investopedia. Through CRS programs, philanthropy, and volunteer efforts, your business can benefit society while boosting your brand.

CSR is meant for large corporations alone. Even small business can benefit from growth and loyalty received through CSR.

Examples of CSR include philanthropy, environmental conservation, company diversity and labour practices. Find more examples as demonstrated by Starbuck and others here.

It is equally important you use your initiative while deploying a CSR program.

You may be interested to read: Eric of Zoom – The Success Story of Zoom, and Its Founder and CEO Eric Yuan

Read also: COVID 19, Moving On

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Article written by Ifeanyi Okey

Ifeanyi creates content that help individuals develop their tech skills and be more resourceful and productive in their businesses. He's a web Designer and a WordPress Technical Expert.

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